Clint Paterson and his business partner Struan Campbell started the multi-award-winning agency, Levergy in 2013. Ready to disrupt the sponsorship industry, they bootstrapped the company and in 4 short years, they achieved rocket-speed growth. They grew from a business with three employees to a complement of 25 that form an agile and competitive team today.
Levergy Breaks Records With 9 Awards, and an Acquisition by M&C Saatchi
In 2017, Levergy was named Sports Agency of the Year at the esteemed Discovery Sports Industry Awards in recognition of their work on New Balance, SuperSport and Audi campaigns. Levergy also received a record nine awards on the night that included Creative Activation of the Year for The Audi Bowling Lab, Best Use of Social Media for SuperSport’s Euro 2016 Campaign, and both Campaign of the Year and Best use of PR for New Balance’s ‘Feel the Fire’. They would go on to win the Sport Agency of the Year award for a second time in 2019!
As if nabbing nine awards in one night were not testament enough to the strength of this formidable company, Levergy celebrated yet another significant milestone. Five-time UK Agency of the Year awardee, M&C Saatchi Sport and Entertainment, announced their acquisition of Levergy in June 2017.
Commenting on the deal, Clint said:
“To be recognised by the M&C Saatchi Group as the company to represent their sport and entertainment offering in Africa is a proud achievement for us. We have always considered their work and approach as the global benchmark, and are excited about what we can achieve together on the African continent.”
Charting a more strategic way forward
As the business grew rapidly, the need for strategic guidance saw Clint begin his journey with a GROW business coach.
Clint explains:
“My coach has been pretty phenomenal for me personally. We had millions of plans and he helped us be more focused and accountable to them. He keeps me in check and is very honest and objective. He makes us think about things differently, has helped to streamline our plans and now things are a lot clearer.”
In his view, it’s really good to have someone who is not emotionally involved to discuss company management and strategy with. “Having my coach facilitate our strategy sessions impartially is good; he brings a calmness to it. He also makes us ask and answer tough questions about what we do, which is important.”
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