Scaling a business is complex and the right coach can make the difference between momentum and stagnation.
Explore our team of experienced business coaches who work alongside founders and CEOs as thinking partners bringing perspective, challenging assumptions, and helping you make better decisions with confidence.
Every engagement is tailored to your business, providing the structure and accountability needed to scale so you’re not doing it alone.
Browse our team of coaches below. See each Coach’s story, expertise and client impact.
“Grow really helped us work through the challenge of COVID and then has walked the rebuilding phase with us. Our coach has been a fantastic coach both personally and professionally.”
“Incredible support over a number of years and real business growth, an invaluable partner for any business and management team.”
“The hands-on and practical nature of the coaching has benefitted the entire team. Our coach has successfully guided team members in their new roles, encouraged career growth, and provided solutions to technical, operational, and interpersonal challenges. He is seen as one of the team.”
Your business coach should be able to help you achieve measurable results for your business by:
Take the Readiness Assessment to understand if you and your business are ready for Grow’s business coaching services.
Every Grow coach is fully trained in the Grow methodology and Growth Formula. As a team we are always growing stronger through our shared experience in business coaching. Here’s the team that will walk with you on your journey:
Roger is a strategist, consultant, entrepreneur, and business coach at GROW.
Roger has over 30 years of experience and has served as CEO, Senior Executive, and Director for leading companies across Southern Africa, the UK, Italy, and the USA. Roger has over 30 years of experience and has served as CEO, Senior Executive, and Director for leading companies across Southern Africa, the UK, Italy, and the USA. He was an executive director of the local and international operations of SA Druggists. He was responsible for product development and also business development in the international division and was a director of two of its subsidiaries in Europe.
Roger has experience as an executive, director, consultant, and business coach across a broad range of industries, and believes that coaching is a natural extension and culmination of his involvement in people and business development across organisations. He also has deep experience in strategy development and implementation, risk management, corporate health evaluation, and mentoring of senior executives and directors.
Roger is currently the Chairman of a Western Cape professional services business and coach to the CEO.
Dineo is an entrepreneur, business match maker, marketing strategist and business coach at GROW. She has 25 years of diverse business and marketing experience with exposure to sales, operations, finance and product development. Amongst a number of boards that she sits on, she is also an IDC appointed non-executive Director, representing one of their high-value investments and is an interim CEO who oversees IDC’s investment interests.
Dineo’s strengths lie in strategic solutions with a creative edge, thriving on interrogating beyond the obvious.
About Tracy:
Tracy is a passionate entrepreneur driven by a desire to add real, tangible value to the businesses she collaborates with. Her curiosity and energetic, pragmatic approach makes her both encouraging and rewarding to work with. With a steadfast “never give up” attitude, Tracy thrives on pushing boundaries and tackling challenges in innovative ways.
Tracy has a well-rounded education, which includes a Postgraduate Diploma in Business Management from Wits Business School and a BSc degree in Food Science and Biochemistry from Stellenbosch University.
Tracy’s Credentials:
Tracy is an experienced leader and entrepreneur with over 20 years in the FMCG sector, encompassing roles in retail, food production, procurement, and supply chain management. As the former Managing Director of Leo Foods, a commercial bakery specializing in confectionery for retail and hospitality clients, Tracy was tasked with leading a major turnaround. She led the company from a loss-making operation into a profitable enterprise, driving 70% revenue growth in just three years.
This was achieved by setting a clear direction for the company and transforming the operations to support the direction, with a specific focus on financial discipline, food safety, inventory management and production efficiency.
Tracy spearheaded LEAN management initiatives, which earned the business national recognition with a second-place award for best LEAN implementation in South Africa, through ProductivitySA. Her leadership not only strengthened existing client relationships (especially with Vida e Caffè) but also attracted major new business with Babylonstoren, Mr Price Home, and PnP Private Label.
Before her role at Leo Foods, Tracy was the National Sales Manager at HL Hall & Sons, one of the largest exporters of Avocados in SA, managing the national sales of the subtropical fruit lines. Tracy also spent 8 years within The Spar Group, where she rose to the position of National Procurement Manager responsible for building out their Freshline brand and growing their fruit and flower category.
How Tracy can help your business:
Tracy has firsthand experience of what many of her clients are going through – understanding the demands of balancing day-to-day operations with long-term strategic growth and direction, and leading the team to get there. She brings a wealth of knowledge across a wide spectrum of business functions, from technical and operational roles to leadership and strategy development.
As a Grow Business Coach, Tracy focuses on helping business leaders work on their businesses, not just in them. She will assist you in clarifying your business objectives, developing structured, actionable plans and ensuring that strategic goals are met – one step at a time.
Joss is a business owner, entrepreneur, strategic thinker, and business coach at GROW.
Joss has rich corporate experience, coupled with entrepreneurial exposure and knowledge of what it takes to run and scale a business. He has been responsible for the running of his family business, Ecomotel, for over 10 years, where he now holds the position of Chief Executive. Over the years, Joss has expanded the hotel group from 3 to 6 branches and increased annual turnover by R30 million. Before joining the family business, Joss built up 18 years of corporate experience, predominantly in investment banking including 10 years at local banking groups, Nedbank, and ABSA.
Joss has a passion for strategic thinking that combines his knowledge, exposure, and experience in the corporate, entrepreneurial, and coaching spaces, which has led him to assist many businesses and their owners to reach their full potential.
Joss has been a member of EO since 2017 and has spent three years on the board, including most recently, as President of the JHB Chapter. He is also an ICF accredited Executive Coach.
Minki is a Founder, advisor, entrepreneur, and business coach at GROW.
Minki is a Harvard University Alumni in Strategy and innovation and is the Founder of Pure Investments, a market expansion consultancy that provides strategic support to local and global creative and ICT entities. Her experience and expertise stem from operating across various business disciplines, including representing South Africa as a trading market at international conventions, and establishing and heading multinational media and broadcasting entities
Minki is a creative at heart, with a passion for entrepreneurship, motivated by the opportunity to expand on and acquire new knowledge that supports her goals of supporting African businesses within the creative and ICT sectors with the skills to trade globally. She will help you, your team, and your business, create long-term impact and sustainability within your business, using her deep strategic marketing insights that infuse her analytical acumen.
Larry is an entrepreneur, life coach, business consultant, facilitator, and business coach at GROW.
Larry has worked for many leading brands, including Sun International, Compass Group, and Mugg & Bean, and is currently the owner of 3 businesses: Gourmet Grocer, Arbor Café, and Coffefe Roastery, two of which were born out of COVID-19, with Larry leading both to function independently. Since then, Larry has been able to pursue his passion – business coaching.
Larry is a multi-faceted entrepreneur and coach, with an ability to relate to all levels within an organisation, and has great operational experience, having set up many departments during his 10 years in corporate. He leverages his personal experiences in setting up, buying, selling, growing, and identifying key opportunities for growth in business, and has a deep understanding of what it takes to drive and motivate people to achieve high levels of productivity, ultimately leading to success.
Graham is an entrepreneur, marketing strategist, technical and analytical problem-solver, and business coach at GROW.
He knows what it takes to start and grow a business, having been a founding member of Simply, a successful, disruptive InsurTech business that built a ‘world-first’ digital group risk product for SMEs. He has held the position of Marketing Executive at AllLife, where he developed and implemented a strategy that led resulted in a massive improvement in the number, quality and cost of leads acquired.
Graham combines his commercial experience and acumen, technical understanding, marketing expertise, and entrepreneurial flair to help businesses unlock their growth potential by scaling their business with the result being for them to function sustainably.
Cordelia is a strategist, entrepreneur, financial problem-solver, and business coach at GROW.
She has a strong financial background and has worked at some of South Africa’s top banks, as a Strategy Manager at Nedbank, and as Head of Portfolio Management at Standard Bank. Cordelia is also an associate member at SAICA, and of the Chartered Institute of Management Accounting (UK).
Not only does she have expertise and interest in the financial sector, but Cordelia is an entrepreneur with experience and passion for the tourism industry. She is co-founder of Destination Mozambique and was the Managing Director of White Pearl Resorts which she grew from early stage to a viable and sustainable business, including steering it successfully through covid.
Cordelia has since been recognized as one of “Africa’s Most Influential Women” in the tourism sector for Country and Region status (CEO Global) for her strategic and collaborative work in the sector.
Cordelia is well versed in the challenges and pain points entrepreneurs face, and leverages her financial, business development, and managerial experience to integrate a systemic and holistic approach with innovative thinking and strategy.
Entrepreneurship has shaped Grant’s career from the start. He grew up in a family retail business before building his own venture focused on People Engagement within a consulting environment.
He later spent seven years in corporate roles, including Strategy and Innovation Specialist at Ernst & Young and Group Human Resources Manager at Primedia. During this time, he played a key role in integrating 34 newly acquired media businesses, gaining deep experience in organisational alignment, leadership, and scale.
Grant then spent 15 years in ministry, including 11 years leading his own church, where he developed a strong foundation in people leadership, resilience, and guiding large communities through complexity and change.
Today, he works with business owners and leadership teams across a range of industries -from IT and mining to recruitment, engineering, and multi-franchise businesses, helping them build stronger, more scalable organisations.
Alongside this, Grant brings a unique edge through his experience in sports performance coaching. He has coached professional golfers competing on global tours and played a role in developing a Players Championship winner on the Sunshine Tour. This experience shapes his approach to performance, discipline, and leadership under pressure.
Grant is driven by results but never at the expense of people. He is known for his determination to see things through, ensuring that leaders and teams not only achieve their goals, but build the capability to sustain and exceed them over time.
At his core, Grant is a people-focused leader. He connects easily across all levels from entrepreneurs and executives to frontline teams and is deeply committed to unlocking potential in individuals and organisations.
He brings a grounded optimism and energy to his work, helping leaders see what’s possible while building the structure and discipline required to achieve it.
Patrick is an entrepreneur, leader, business developer, and business coach at GROW.
He has a strong financial background and first-hand experience in building businesses from the ground up, and was a founding member MiX Telematics, helping the company raise funding from 3 JSE listed companies. Patrick has held the role of Financial Director and been part of the leadership teams of multiple scaling companies.
Patrick provides a structured approach to coaching and has practical experience in both small start-ups and large listed companies, and has a strong focus on leveraging people, processes, and systems to facilitate enduring company growth.
As GROW’s expert on customer service, Sakhile can not only help improve service levels of front-line staff members, he can also offer insight into how to use customer intelligence data to enhance the service experience. Sakhile believes in entrepreneurship as a vehicle to impact and improve the lives of communities for the better. Sakhile has coached companies from a variety of fields on how to grow their businesses, including technology, energy, retail and hospitality.
Before joining GROW, Sakhile worked as a business development officer in the construction industry where he was responsible for a portfolio of R50 million. Sakhile is an Allan Gray Orbis Foundation Fellow with a Masters in Entrepreneurship from Wits Business School.
As a certified Professional Business Coach through GIBS Business School, Thilo is passionate about helping business leaders and their teams renew or create a vision for their business and find meaning in their work as they connect to this vision.
Thilo excels in unlocking the motivation of leaders and their teams to take action against their goals.
She helps people to focus on their priorities and to design a business, and life, they can enjoy.
Before joining the GROW Business Coaching team Thilo had built a 14-year career in innovation & marketing at corporates such as Unilever, Danone & SA Breweries/AB Inbev.
Whilst a Chemical Engineer by qualification, she chose a career path in strategic marketing and innovation. At SA Breweries she was selected to complete the SAB Executive Development Program, a postgrad diploma which she completed with distinction.
Keegan demonstrates a reflective understanding of people and business and the nature of the association that exists between them. He believes in exploring different ways of thinking to find uncomplicated, easily applicable solutions. His process is characterised by systematic collaboration & strong partnerships with clients, fostered by a concentrated focus on achieving the remarkable results that the GROW Business Coaching Model can unlock.
Before joining GROW, Keegan weathered the very different storms that impact both multi-nationals and companies with more modest operations, but it is his experience with successful scaling businesses that unique positions him to guide his clients in their journey. His industry experience spans the business spectrum & includes corporates, established businesses and start-ups in industries ranging from finance to engineering & artificial intelligence to advertising.
Hayden is an entrepreneur and business coach at GROW, with over 20 years of experience in the technology, manufacturing and service industries.
He is passionate about how technology influences human behaviour and changes how organisations define what business or industry they are in. He offers an innovative but pragmatic approach to all that he does, with a strong focus strategy execution in a digital world.
Hayden believes the number one issue in most businesses today, is how to practically execute strategy in a world of resource constraints and a frenetic business as usual pace.
Andrew is an executive business coach at GROW, with 29 years’ of accumulated skills and experience gained from holding Senior Executive and CEO positions across a diverse range of businesses.
His core expertise is in facilitating the turnaround of struggling and the growth of stagnant businesses in the Electronics and ICT industries. He does this by assisting executives to define practical, strategically aligned solutions to their challenges and to then drive plan execution and solution implementation through robust execution discipline.
During engagements Andrew strives to develop the skills and confidence of the executive team to independently take the business forward. Furthermore, Andrew provides a confidential, knowledgeable and experienced executive sounding board to facilitate the resolution of business and personal challenges towards goal achievement.
Matthias has on-the-ground experience at almost every level of business. He understands the pressures facing business leaders and can provide the perspective needed to help them manage their people and business. After thoroughly assessing an organisation, Matthias works closely with business leaders to build capacity and improve productivity.
Before joining GROW, Matthias worked as Regional Director within the Imperial Motor Group, where he encountered an intensive business environment characterised by high levels of stress and pressure. Matthias’s journey in the motor industry began as a sales manager, then dealer principal, then regional branch manager and finally regional director, giving Matthias a deep understanding of the workings of a successful business from sales to cash-flow to logistics and people management.
James has built up a reputation at GROW for helping business owners, leaders and their teams to develop strategies and plans to scale their business, and achieve their business and personal goals.
James’ 20 years of experience as a management consultant, strategic advisor and coach, has given him unique insights into how to work alongside leaders, CEO’s, MD’s and their teams, to navigate the challenges of scaling a business and its people. He has a very authentic and humble approach, and strongly believes execution is the key to progress, because all the planning and strategy in the world amounts to nothing if leaders are unable to execute on it.
Before joining GROW in 2013, James spent 10 years in Ernst & Young’s management consulting practice and 3 years with boutique consulting firm SAHA International. He has worked across Africa and advised clients such as IBM, South African National Treasury, BP, Independent News and Media Group, the 2010 Soccer World Cup LOC and Transnet on business and improvement strategies.
James is a certified Gazelles Scaling Up coach.
About Richard:
Richard is a husband, dad, professional wildlife photographer and businessman currently living in the Natal Midlands with his wife, Eileen and son, Joshua.
He is currently pursuing his deep-seated passions for leadership development, making a positive difference in society and teaching composition, design and creativity to aspirational wildlife photographers. His faith in Jesus Christ is the most important thing in his life and central to who he is and how he makes decisions.
Authenticity and empathy in leadership are two characteristics he believes are critical ingredients to success.
Richard’s Credentials:
Richard was privileged to be part of an awesome team that built the biggest independent payments company in South Africa, where he held the role of Chief Operating Officer and then Chief Executive Officer for Sureswipe for many years.
During his time as CEO of Sureswipe, he also held the position of Chief Operating Officer for the Adumo group and was one of two executives that sat on the board of directors of Adumo, which comprised Crossfin, Apis Partners and the IFC (world bank).
Richard’s career started in consulting at Accenture, followed by a period of running his own SME turnaround business, before joining POCiT as Commercial Director.
Richard achieved cum laude in his Business Science Honours Degree with majors in economics and marketing.
Besides bringing all these experiences to the table, it is Richard’s passion for people, his eternal optimism, his heart to encourage and his desire to see each person be successful that drives every engagement.
How Richard can help you business:
From consulting to South Africa’s top financial institutions through to building high performance sales teams and being the COO and CEO of a fast-growth entrepreneurial venture, Richard’s experiences mean he can relate to and empathise with executives in a wide variety of positions and circumstances.
Richard has firsthand experience in growing a successful business, as well as building strong executive teams based on a foundation of authenticity, trust and accountability. He also advocates three key ingredients to business success; a clear vision and purpose, a strong company culture and a well thought out strategy with detailed action plans, to help leaders build successful, enduring businesses.
Being able to confront the important yet challenging questions is a core skill he brings to any coaching engagement.
Sarah’s Credentials
Sarah has an Honours degree in Educational Drama from UCT, which has proven surprisingly valuable throughout her career.
This background in storytelling and narrative led her to start her first business, a technology-focused PR agency. She then led a go-to-market strategy agency for tech startups before stepping into the Chief People Officer role at Skynamo.
In her 25 years in the industry, she’s worked with over 100 CEOs and business leaders, gathering deep insights into what drives success and failure.
Her client list includes Gartner, Cisco Systems, SweepSouth, Mxit, 22Seven, nClose, Skynamo, Wyzetalk, BrightRock, Entersekt, Allan Gray Orbis Foundation, Clickatell and Teraco. Plus plenty more that have been acquired, renamed, or vanished into the ether (ask her about those stories over coffee).
About Sarah
Sarah’s experience as a business owner, communications strategist, PeopleOps leader and Exco member gives her unusual insights into solving business challenges.
Her domain experience is primarily in technology startups and scaleups, though she’s also worked with creative agencies, NGOs and financial institutions. (She once ran the ANC’s digital PR campaign during the 2009 elections – that’s a story worth asking about.)
Sarah’s philosophy centres on two key principles: every business problem is fundamentally a people problem, and every people problem is a system failure. Whether addressing sales pipeline issues, development delays, warehouse efficiency, or financial reporting accuracy, she focuses on understanding and optimizing the underlying systems that drive human behaviour.
How Sarah can help your business
You know when you’re facing a persistent business challenge but can’t pinpoint why? Like struggling to hire women engineers, your product team doing everything right yet delivering slowly, or co-founders disagreeing on strategy.
That’s where Sarah can help. Leveraging her diverse industry experience and systemic, psycho-dynamic approach, she guides leadership teams beyond surface issues to uncover foundational, often hidden, organisational challenges.
Sarah brings empathy, humour, and an unwavering commitment to clarity and action, empowering teams to identify what’s really happening at their core, and confidently move toward effective, lasting solutions. One of her mottos is “Only new mistakes”—if you’re going to fail, do it once, learn thoroughly, then move on to new and interesting ones.
Eleanor’s Credentials
Eleanor is the Founder and CEO of MindFuse Events Stategists, Director and Shareholder of Red Rooster brand activation agency, and serves on the board for Pillars of Hope (NPO). MindFuse is a 100% Black Woman-owned business which Eleanor started in 2017.
Prior to MindFuse, Eleanor held the role of MD of Travel Motives, in which she successfully acquired 51% of the business 3 years later through sweat equity. Over the following 12 years, she led the expansion of the business from R30m to R130m revenue while also overseeing the merger and rebranding of Travel Motives into ThunderMark, which has since become one of South Africa’s leading corporate event management companies.
Today Eleanor focuses on helping other entrepreneurs on their Journey having set up MindFuse to run independently.
About Eleanor
Eleanor is a passionate entrepreneur, but beyond business, she’s a dedicated mom, golfer, and MMA enthusiast. She thrives on movement, believing an active life fuels both personal well-being and professional success.
Her journey has been shaped by both triumphs and challenges, teaching her the value of resilience, balance, and meaningful connections. As a natural relationship-builder, she finds joy in bringing people together and fostering growth—not just in business, but in life.
Her mantra, “Build your business for your life, not your life for your business,” reflects her commitment to living with purpose. Whether mentoring entrepreneurs or spending time with her family, Eleanor embraces a life where ambition and fulfillment go hand in hand. She’s not just building businesses—she’s building a life worth living.
How Eleanor can help your business
Eleanor firmly believe that entrepreneurship is the backbone of the South African economy, and that certain lessons are far more cost-effective when learned early, rather than through experience alone. She is deeply passionate about helping businesses develop and implement the tools necessary to drive efficiency, sustainability, and profitability.
Often, success comes down to providing the right support, enabling business leaders to gain clarity and see the bigger picture. She specialises in unlocking potential, helping leaders navigate challenges, and creating strategic pathways that add intrinsic value to their businesses.
Graham is both the founder and Head of Client Results at GROW. Before starting GROW, Graham was recognised as the number one coach in South Africa for a global coaching firm where he quickly built a stellar reputation and was ranked in their top 50 coaches worldwide.
Graham uses his expertise to help his clients formulate winning strategies to scale their businesses. He provides the ultimate support and guidance to his clients to implement the strategy created and generating enough buy-in from leadership teams to better analyse and understand their businesses.
He uses his 11 years of experience, coupled with his deep reading of best practices, and leverages his relationships with the global network of coaches, to build the tools and frameworks that all GROW coaches are trained on. This ensures that our coaches consistently deliver meaningful, measurable results to every business, team and individual that come on the GROW coaching journey.
In his role as CEO of GROW, Andrew puts energy behind ensuring that GROW lives out its purpose of unlocking potential in the business, teams, and people we coach. Andrew strongly subscribes to GROW’s core values, including that “we practice what we coach”, which means that he ensures GROW continues to scale as a business while helping founders and entrepreneurs to do the same with their businesses. Andrew is passionate about GROW’s value of “empowering each other to do what it takes”. He loves seeing GROW’s coaches successfully building their coaching practices within the GROW environment while consistently delivering exceptional results to clients.
Andrew stays directly in touch with the intricacies and nuances of coaching growth businesses. He actively coaches the CEO’s and leadership teams of some of SA’s exciting fast-growth businesses including Skynamo (US$30M VC funding to expand into the US and UK), Cardinal (SA’s largest Insurance Platform provider) and StructureIt (operations in Jhb, CT, Mauritius, New Zealand, UK and US, looking to expand into the US), to name just a few.
Hélène is an award-winning innovator and business leader who helps visionary entrepreneurs build distinctive brands, unlock growth and lead with clarity. With deep expertise in strategy, innovation and commercial scaling, she partners with ambitious founders and leadership teams to turn bold ideas into market-shaping businesses.
About Hélène
Hélène is an experienced innovator, strategist and business leader with a rare combination of creativity, commercial acumen and deep insight into consumer-led businesses. She partners with ambitious entrepreneurs and leadership teams to unlock growth, build distinctive brands and scale businesses that create meaningful impact.
Born in South Africa and shaped by 13 years abroad, Hélène has spent her career launching, fixing and scaling iconic brands across global markets. She is recognised for her ability to find the “white space” where opportunity exists, helping businesses break through plateaus by combining disciplined strategy with innovative thinking.
Curious, energetic and deeply empathetic, Hélène thrives alongside ambitious leaders who value innovation, courage and growth. Her honest, human approach enables her to build trust quickly, align teams around a shared vision and inspire them to achieve more than they believed possible.
Credentials & Career Highlights
Hélène holds a Bachelor of Commerce in Economics and Marketing and a Postgraduate Diploma in Marketing. An award-winning innovator, she has a proven track record of delivering 25–50% topline growth across both SMEs and established corporates. Over her career, she has launched more than 50 brands as both an entrepreneur and intrapreneur.
Key highlights include:
Across every role, Hélène brings grit, creativity and disciplined execution, transforming bold ideas into industry-shaping realities.
How Hélène helps businesses grow
Hélène works with founders, CEOs and leadership teams to innovate, catalyse and scale their organisations with purpose. She specialises in the front end of businesses helping companies deeply understand their consumers, design profitable value propositions and build and scale differentiated products and services that resonate deeply with the target market.
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